VIDEOCULTO is my first solo venture,
something I keep running in between freelance gigs.
I did not want to open a film production company.
At this stage of my career, it felt lame. I have no formal education
or professional background in filmmaking,
and I also did not want to get paid to shoot music videos for artists I would not even listen to.
So creating this project, where I choose who I work with and build something great together, felt like the best option.
And of course, I will learn how to become a better director along the way.
After this crazy idea was introduced to the world(my hometown)
We managed to fund three episodes in 2025. I know i said “we,” but it was me,
more collaborators became interested in participating.
Music artists. Filmmakers. Colorists. Editors.
And now 2026 is looking bigger than I ever imagined.
I am not afraid of AI coming for this project. Maybe 99% of music videos will be made with AI in a blink of an eye , but not on this channel.
And hold that tought...Not against AI adoption. I just do not want to lose the fun of being on set.
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Watch our #1 release Soninho, VIDEOCULTO - BOBA part Yastricia.
Watch our #2 release
Brenu, Relikia, Ruan Bryant, VIDEOCULTO - Dono da Área
In Recife, Brazil, there was something called Lado A e Lado B, something that used to happen in a party known as “bailes de corredor.” It was a street culture from the suburbs where music, dance and violence mixed together. It doesn’t exist anymore today we only have peaceful dance-offs. But back then, imagine two lines of people facing each other, like in a round of capoeira, only with a much bigger crowd. Inside that corridor, when the security guard looked away, fights could break out. The video Dono da Área is a portrait of this world not exactly how it used to be, but showing how that energy and conflict could be transformed into art and performance.
Watch our #3 release Idlibra, Tremsete, VIDEOCULTO - AcelerÁ