Born and raised in Recife, PE, Brazil, I grew up thinking I would become a computer programmer or a hacker and ended up dropping out in my first year of studying tech to pursue another passion I had growing up: the visual craft.
After a few years studying graphic design and working in small studios in my hometown, I planned a trip to Buenos Aires, Argentina, in 2013 to study advertising for six months and ended up working in ad agencies there for almost 9 years.
In late 2022, I came back to Brazil, working as a remote freelancer and as a film director in between freelance gigs. Until 2025, where i started videoculto a visual label/production company that curates and helps new emerging singers, rappers, bands from different backgrounds to get an original(just like old days) and free music video
Portuguese - Native
Spanish - Fluent/Native
English - Fluent
Experience
2023-2026
Freelance work for agencies: AlmappBBDO, Droga5 Brazil, Galeria.ag , Leo Burnett, Felicidade and for brands: Netflix, Codashop, Activison, Lion Rolling Circus.
2020-2022
Draftline Buenos Aires
2019-2020
JWT / Wunderman Thompson
The Community Buenos Aires
2018-2019
BBDO Argentina
2017-2018
Grey Argentina.
2015-2017
And previously i´ve worked in small studios from Recife.
My work has been awarded in many advertising festival such as Cannes Lions, El Diente, El ojo de Iberoamérica. And a special mention to being 2017´s Argentinean Young Lions in film .