02. JONER
An upcoming artist from my hometown asked me to flip the script of his current visuals. So i brought a more cinematographic language to his style. Telling a short story inspired by many movies and filmmakers that i love.
In this video i tried to show a fresh point of view to my city. (that is mostly known by it beaufiul beaches) and bringing a more urban lifestyle that is also present here.
Brenu is a young hip-hop artist from my hometown Recife, whom I met online in mid-2023 with his song “Tempestade,” which was a hit in the local trap scene in Recife. We started working together to creatively direct his new upcoming album “Escama Trap.”
The artist was gaining attention by mixing new waves from Trap with older cultural movements from our state, Pernambuco.
"Escama Trap" has a mix of Detroit, Jersey Club, Brega Funk, and Brega in a very fresh way.
My role was to develop and help him translate this new aesthetic into visuals, music videos, and visualizers.
See the full project
In his first single, named after the album, "Escama Trap," we chose a very impactful way to launch it.
Recife is a city well known for its beautiful beaches but that are also full of sharks. With signs everywhere advising you not to enter the waters.
So, what did we do? We used Brenu and Mago de Tarso's following fanbase to make them believe Brenu was going to swim at Boa Viagem beach to celebrate the release of "Escama Trap" and then staged a fake shark attack.
TikTok and Instagram went crazy with more than 400K views and 30K interactions.
Singer, songwriter and rapper from venezuela but in buenos aires is where our collaboration starts.
We met back on mid 2019 and since then we´ve been able to collaborate in more than 8 music videos in the 2019-2022 timespan.
My role was to create, and curate the entire aesthetic and visuals around the artist, allowing me to experiment with different styles and vibes since he is also a versatile artist.
In our last project “FRIO HIELO IGLU” we explored this ritualistic language that basically is translated in a metaphor for a break-up process.
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Point 99 Ecuador invited me to be a director but without using any camera, for a campaign to KFC Ecuador, Chile and Colombia.
They had a project where Coronel Sanders would sing in a reggaeton using A.I along with Flow GPT the A.I hitmaker from chile.
My role in this project was to create and curate images on Midjourney and give them life using Runway-2 and after that, to edit a music video that would make sense.